Your website.
We see where guests drop off before booking and we fix it: mobile, clear pricing, trust, unnecessary steps.
We set the course for your bookings.
Growth leadership for independent hotels in Mallorca. Revenue management and direct bookings.
Revenue management
Direct booking
Loyalty
Measurement
Every booking leaves you a different margin, depending on where it comes in.
For every guest who books through an OTA, between 15 and 25% of that booking goes to commission.* For every guest who books direct, that margin stays in your hotel. You are not doing anything wrong: very often that guest was already looking for you. The first step is to put a number on how your bookings are split across channels today, and see how much more each one could leave you.
*Typical OTA commission range. We confirm your actual rate using your hotel's own data.
This isn't theory. It's backed by more than 10 years of measuring what works.
Arribada is led by Felipe de Pablo-Romero, who has spent more than a decade leading performance marketing and measurement at Nestlé, Heineken, PepsiCo and L'Oréal. The expertise of leading brands, now applied to your hotel.
Who's behind ArribadaHow we work in 3 steps
First, the essentials: we analyse your data and set a starting point. Without data, any diagnosis is just an opinion. From there, three steps, and the order matters.
A year-round relationship with your guests.
We build your guest database and a communication plan for the whole year, so that guests who already know you come back, and come back direct.
More guests through your website.
Every visit is a potential guest. We analyse and execute the best way to grow your website traffic, and only once your website already converts.
Above the three steps: revenue management
The three steps decide where your bookings come from. The price you set and how you spread rooms across channels decide how much each booking leaves you. That is what revenue management means, and it is why it sits above everything else.
We handle that too, working with the PMS and channel manager you already have: what rate each date can hold, how much inventory you open on each channel, and when it is worth moving the price and when it is better to leave it alone. Without changing your tools or the way you work.
How much do you pay OTAs every year?
With a few basics about your hotel you can work it out in 30 seconds. It's the starting point for everything.
Every booking, more profitable. And your guests, yours.
Our goal is simple: that you get more out of every booking, that your direct sales grow, and that the split across channels is the one that suits you best. Booking and tour operators will still be there. What changes is that you decide how much comes through each door, and at what price.
None of this changes what already works at your hotel: we build on what you already have.
Getting started is simple
The first step is a diagnosis: we analyse your data, set your starting point and see where direct bookings are slipping away today and what it is worth to get them back. Within a few weeks you have a clear, prioritised action plan.
To get started, we only need access to your Google Analytics account, a website behavior analytics tool such as Hotjar or Clarity, and the reports from your booking engine, your PMS and your channel manager. Read-only access, under your own user, and you can revoke it whenever you want. And if you don't have it set up, don't worry, we'll take care of it.