Your website.
We see where guests drop off before booking and we fix it: mobile, clear pricing, trust, unnecessary steps.
We set the course for your bookings.
Growth leadership for independent hotels. Revenue management and direct bookings.
Data
Revenue management
Direct booking
Loyalty
Every booking earns you a different margin, depending on where it comes in.
For every guest who books through an OTA, between 15 and 25% of that booking goes to commission.* For every guest who books direct, that margin stays in your hotel. You are not doing anything wrong: very often that guest was already looking for you. The first step is to put a number on how your bookings are split across channels today, and see how much more each one could earn you.
*Typical OTA commission range. We confirm your actual rate using your hotel's own data.
We use your data so that every booking earns you more
Your hotel produces data every day: bookings, channels, prices, guests, website visits. What's usually missing is the time to look at it. We look at it and turn it into decisions.
| What your data says | What we decide with it |
|---|---|
| How much comes in through each channel and how much each one earns you. | Which channel each booking should come through. |
| What rate each date can hold and how your booking pace is looking. | When to move the price and when to leave it alone. |
| Where on your website guests drop off before booking. | What to fix first so that they book with you. |
| Who has already stayed at your hotel. | Who to write to, and when, so that they come back direct. |
And everything is measured against your starting point, so that whatever improves shows up in your numbers.
Why we're called Arribada
An arribada is the moment when thousands of sea turtles, after crossing entire oceans, return at the same time to the beach where they were born.
It's much the same with your guests: they already know you, and it was you they were looking for. Our job is to make sure they find their way back to your door, direct.
How we work in 3 steps
First, the essentials: we analyse your data and set a starting point.
Without data, any diagnosis is just an opinion.
From there, three steps, and the order matters.
A year-round relationship with your guests.
We build your guest database and a communication plan for the whole year, so that guests who already know you come back, and come back direct.
More guests through your website.
Every visit is a potential guest. We analyse and execute the best way to grow your website traffic, and only once your website already converts.
Above the three steps: revenue management
The three steps decide where your bookings come from. The price you set and how you spread rooms across channels decide how much each booking earns you. That is what revenue management means, and it is why it sits above everything else.
We handle that too, working with the PMS and channel manager you already have: what rate each date can hold, how much inventory you open on each channel, and when it is worth moving the price and when it is better to leave it alone. Without changing your tools or the way you work.
How much do you pay OTAs every year?
With a few basics about your hotel you can work it out in 30 seconds. It's the starting point for everything.
Every booking, more profitable. And your guests, yours.
Our goal is simple: that you get more out of every booking, that your direct bookings grow, and that the split across channels is the one that suits you best. Booking and tour operators will still be there. What changes is that you decide how much comes through each door, and at what price.
None of this changes what already works at your hotel: we build on what you already have.
Getting started is simple
The first step is a diagnosis: we analyse your data, set your starting point and see where direct bookings are slipping away today and what it is worth to get them back. Within a few weeks you have a clear, prioritized action plan.
To get started, we only need access to your Google Analytics account, a website behaviour analytics tool such as Hotjar or Clarity, and the reports from your booking engine, your PMS and your channel manager. Read-only access, under your own account, and you can revoke it whenever you want. And if you don't have it set up, don't worry, we'll take care of it.
You'll be looked after by Felipe de Pablo-Romero, who leads Arribada. Who's behind Arribada