We diagnose.
Where and why direct bookings are slipping away, and how much it's costing you today in commissions. With data.
We set the course for your bookings.
Sell more direct. Depend less on Booking.
Direct-channel growth for independent hotels in Mallorca. We don't replace your booking engine - we make the one you already have perform. And we measure everything against your starting point.
Direct-channel growth for independent hotels in Mallorca.
Diagnosis
Direct booking
Loyalty
Measurement
Every Booking reservation takes its cut. Season after season.
For every guest who books through an OTA, 15-25% of that reservation isn't yours: it's commission.* Multiply that by every booking of the season and the number is uncomfortable. It's not a small cost, or a one-time hit: it's a fixed bite on your revenue, every year. The first step is putting an exact number on it.
*Typical OTA commission range; we confirm your exact rate with your own numbers.
Not theory. Over 10 years measuring what works.
Behind Arribada is Felipe de Pablo-Romero: over a decade leading performance marketing and measurement at Nestlé, Heineken, PepsiCo and L'Oréal. The know-how of big brands, now applied to your hotel.
Who we areHow we work, in 3 steps
We optimize the booking.
We remove the friction that pushes guests to Booking: mobile, payment, trust and clear pricing.
We attract and retain.
We attract profitable direct bookings, and we keep every guest's contact, so next time they come back and book direct with you.
How much do you pay OTAs every year?
With a few basics about your hotel, you calculate it in 30 seconds. It's the starting point for everything.
Less dependence. More margin. Your guests, yours.
Our goal is clear: that you depend less on OTAs, that you recover the commission they take today, and that you (not Booking) truly own the relationship with your guests.
We show you where the money is slipping away, and how much you can recover.
No jargon.