More than 10 years helping brands and businesses grow profitably and sustainably. We put your hotel and its data at the centre to decide what to do, carry it out, and make sure it shows on your bottom line.
Our aim is to democratize the knowledge and methods that have taken the big brands to where they are, and to apply those same principles to every hotel that wants to grow.
Felipe de Pablo-Romero
Arribada is a consultancy based in Palma that helps independent hotels get more out of every booking.
It's led by Felipe de Pablo-Romero, who comes from a world where every euro spent has to be justified with data. Hence the rule: without data, any diagnosis is just an opinion. So he starts by measuring: your bookings, your channels, your pricing and your website. What he proposes afterwards comes from your numbers, not from gut feeling.
We help independent hotels that want to grow, from the moment a guest starts looking for them to the moment that guest comes back. We exist so that those hotels are more profitable, more independent, and clear about where their results come from.
We want to set the course for the growth of independent hotels and be the travelling companion of everyone who thinks long term, so that they not only achieve better results but build a close relationship with the people who stay with them.
We're accountable for revenue outcomes: we measure them and prove them. No campaigns based on gut feeling and no metrics that look impressive but lead nowhere. Before we start, we explain clearly what results your hotel can realistically expect. Calm and control.
Independent hotels sell through several doors at once, every day: Booking, tour operators, their own website. And often without the time or the tools to know how much each one earns them. That does not take big budgets: it takes measuring properly, fixing what leaks and deciding with data which door each booking should come through. That is what we bring to your hotel.
An arribada is the moment when thousands of sea turtles, after crossing entire oceans, return at the same time to the beach where they were born to begin the cycle again. That image is the inspiration behind our name: a guest who already knew your hotel finds their way back, booking directly and without intermediaries taking a cut along the way. That's what we do.
We set the course for your bookings.
We show you where your direct channel stands and how much revenue you could recover.
