For more than ten years, we've measured what genuinely drives business growth at leading brands.
Arribada is led by Felipe de Pablo-Romero. He has spent more than a decade leading performance marketing and measurement at Nestlé, Heineken, PepsiCo and L'Oréal. The discipline of leading brands, now applied to your hotel.
We come from an environment where every euro spent has to be justified with data. That environment teaches a simple but demanding discipline: if something can't be measured and doesn't improve results, it isn't worth doing. That's the way of working we now bring to your hotel.
We're accountable for revenue outcomes: we measure them and prove them. No campaigns based on gut feeling and no metrics that look impressive but lead nowhere. Before we start, we explain clearly what results your hotel can realistically expect. Calm and control.
Independent hotels in Mallorca sell through several doors at once, every day: Booking, tour operators, their own website. And often without the time or the tools to know how much each one leaves them. That does not take big budgets: it takes measuring properly, fixing what leaks and deciding with data which door each booking should come through. Exactly what big brands have been doing for years. That is what we bring to your hotel.
An arribada is the moment when thousands of sea turtles, after crossing entire oceans, return at the same time to the beach where they were born to begin the cycle again. That image is the inspiration behind our name: a guest who already knew your hotel finds their way back, booking directly and without intermediaries taking a cut along the way. That's what we do.
We set the course for your bookings.
We show you where your direct channel stands and how much revenue you could recover.
