For over ten years we've been measuring, at big brands, what actually moves the business.
Behind Arribada is Felipe de Pablo-Romero. Over a decade leading performance marketing and measurement at Nestlé, Heineken, PepsiCo and L'Oréal. The rigor of big brands, now working for your hotel.
We come from an environment where every euro spent has to be justified with data. That teaches a simple and demanding discipline: if something can't be measured and doesn't improve the result, it doesn't count. That's the way of working we now bring to your hotel.
We're accountable to your revenue: we measure and we prove it. No campaigns based on gut feeling, no metrics that look pretty but lead nowhere. We tell you clearly what to expect for your hotel before we start. Calm and control.
Independent hotels in Mallorca compete every day against OTAs for their own guests, often without the time or the tools to fight back. And this doesn't take big budgets: it takes measuring well and fixing what's leaking. Exactly what big brands have been doing for years. That's what we bring to your hotel.
An arribada is the moment when thousands of sea turtles, after crossing entire oceans, come back all at once to the same beach where they were born, to start the cycle over. We take that image: the guest who was already yours finds the way back to your place (direct, with no intermediaries taking a cut along the way). That's what we do.
We set the course for your bookings.
We show you where your direct channel stands and how much can be recovered.
