How we work.
We help your hotel get more out of every booking: more direct sales and a better split across channels, with the booking engine you already have. Three steps, revenue management above them, and everything measured against your starting point.
First, the essentials: we analyse your data and set a starting point. Without data, any diagnosis is just an opinion. From there, three steps, and the order matters.
Your website.
We see where guests drop off before booking and we fix it: mobile, clear pricing, trust, unnecessary steps.
2A year-round relationship with your guests.
We build your guest database and a communication plan for the whole year, so that guests who already know you come back, and come back direct.
3More guests through your website.
Every visit is a potential guest. We analyse and execute the best way to grow your website traffic, and only once your website already converts.
Above the three: revenue management
The three steps decide where your bookings come from. Pricing and inventory decide how much each one leaves you. That is what revenue management is, which is why we look at it first and keep looking at it all year round.
We work with the PMS and channel manager you already have: what rate each date can hold, how much inventory you open on each channel, what your closest competitors are doing and what your own booking pace is telling you. With all of that in front of us, we decide when it is worth moving the price and when it is better to leave it alone. No magic formulas: decisions made with the data your hotel already produces.
The result: every room is sold through the channel and at the price that leaves you the most.
Before anything else: your starting point
Before we touch anything, we measure. How much comes in through each channel and how much each one leaves you, how much commission you pay a year, and where your direct bookings are slipping away today. We go through your website and your booking process with a magnifying glass and bring the most common leaks to light: booking direct being slower or more expensive than on Booking, someone using your own name to get between you and your guest, "best price" promises that are not kept, or broken tracking that stops you seeing what is going on. Without data, any diagnosis is just an opinion.
Result: your starting point, with data, what it costs you today and where the opportunity is. And a prioritised action plan, whether or not you carry on with us.
Your website
We remove the friction that pushes guests toward Booking: we make sure your website performs well on mobile, payment is simple, the experience builds trust, and the direct price is clear and genuinely the best. That way, guests who already intended to book your hotel find the direct route and don't get lost along the way.
Result: your website starts capturing bookings that previously went to Booking, and each one represents a commission you no longer pay.
A year-round relationship with your guests
This is where the long-term value is. We build your guest database with every person who stays at your hotel, including those who arrive through an OTA or a tour operator, and we develop a communication plan for the whole year: before the season, after the stay, when it is time to come back. So that guests who already know you return, and return direct.
Result: every season, more guests coming back to you without going through an intermediary.
More guests through your website
Every visit to your website is a potential guest. Once your website converts and your guests are coming back, we analyse and execute the best way to bring in more profitable traffic: defending your name on Google so that people looking for you land on your website and not on a third party's, and attracting new demand only where the numbers justify it.
Result: more bookings through your website, each one with the margin the direct channel leaves you.
What working with Arribada looks like
We manage your direct bookings and your revenue without you having to hire an in-house team. We work with you every week: we review, adjust and tell you what changed, with a clear report always compared against your starting point. We start with the audit and only keep going if your numbers back it up.
Calm and control.
We're accountable for revenue, not vanity metrics that lead nowhere. Every step is measured and proven. If an action isn't going to have an impact on your bottom line, we tell you before we start.